Opening a venue, buying one, borrowing to build, choosing between sites, or taking a winning concept further — we do the independent research that tells you whether the numbers actually work, before you commit.
Tell us your plan — we'll come back within 24 hours with a tailored, fixed-fee proposal. No obligation.
Six ways we help hospitality founders decide with evidence instead of hope. Every engagement is scoped to your concept, location and budget.
Share your concept and location and we'll review it — then send a tailored, fixed-fee proposal within 24 hours, often with a free pre-screen snapshot of your market. No charge, no obligation.
Book a free consultation →Demand, foot traffic, competition, customer fit, a three-scenario P&L and lease risk for your exact concept and site — ending in a clear Go / Refine / Pause verdict.
Request a proposal →We reconcile the seller's numbers against real local demand, test the asking price as an earnings multiple and assess the lease — so you negotiate on evidence, not the memorandum.
Request a proposal →A five-year projection, NPV / IRR / payback, debt-service coverage and funding structure — with an editable financial model that agrees with the research to the dollar.
Request a proposal →We run the full location analysis on each of your 2–3 candidate sites, rank them, and recommend one — with the trade-offs stated plainly and a summary you can show partners.
Request a proposal →We fingerprint exactly why your venue or short-stay property performs, screen 10–15 lookalike areas (regulation checked), and shortlist where the same concept fits best.
Request a proposal →Every project is scoped and priced individually after a short conversation — you'll get a clear, fixed-fee proposal before any work starts or anything is paid. No lock-in.
hospitality venues are forecast to close across the UK in 2026 — around six every day — as business rates, wages and energy costs bite. In a market this unforgiving, an untested plan is a costly gamble. That's the mistake we exist to prevent.
Source: UKHospitality — closure modelling, January 2026
Whatever you need — a feasibility verdict, an acquisition check, a bank-ready model — the process is the same. You don't do any research. That's our job.
A short brief or a quick chat — your concept, your location, and the decision you're trying to make. Takes 5 minutes.
Within 24 hours we'll recommend the right depth of work and quote a fixed fee. Nothing starts, and nothing is paid, until you say go.
Demand, competition, sites, numbers — whatever your question needs. You get on with your life while we dig.
Your report or model lands in days, and we walk you through it on a call — so you know exactly what to do next, and why.
A free pre-launch checklist covering the seven areas that actually determine whether a café will work — and the one question you should be able to answer before you commit.
Tap below to download it now — that's your copy. We've also saved your email so we can send the occasional MarketOnDemand insight.
Download the checklist →
Alex Macey
Founder, MarketOnDemand
I've spent years across business strategy, consulting, and the hospitality industry — sitting on both sides of the table.
I started MarketOnDemand because I kept watching smart, hardworking people lose serious money — not because their idea was bad, but because nobody helped them pressure-test the decision before they committed.
This kind of analysis isn't new — specialist firms do it, often well into five figures, mostly for big operators. MarketOnDemand brings the same rigour to every hospitality decision — opening, buying, borrowing, expanding — in plain language, priced for the founder risking their own money.
Tell us about your plan and we'll be in touch within 24 hours with a tailored, fixed-fee proposal — free, no obligation.
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